CBST 2026 once again confirmed its position as one of the most important trade fairs for the juice and beverage industry in China, bringing together manufacturers, technology providers, and industry professionals in a highly dynamic environment focused on innovation and market development.
China continues to be a key reference market for the beverage industry, not only due to its scale, but also because of the rapid evolution in consumer expectations around quality, safety, and product transparency.
Sharing innovation: High Pressure Processing (HPP)
During the event, we had the opportunity to present our session:
“High Pressure Processing (HPP) in Juices and Beverages: Technology, Benefits, and Market Opportunities”
High Pressure Processing (HPP) is increasingly recognized as a key non-thermal technology in the beverage industry, enabling manufacturers to deliver high-quality products while preserving their natural characteristics.
Among its main advantages:
- Extension of shelf life without compromising freshness.
- Preservation of natural taste, color, and nutrients.
- Enablement of clean-label formulations without preservatives.
- High levels of food safety through cold pasteurization.
This combination makes HPP particularly relevant in categories such as juices, smoothies, functional beverages, and other premium drink segments.
Market trends and conversations in China
One of the most valuable aspects of CBST 2026 was the direct interaction with industry professionals and stakeholders in the Chinese market.
We would like to sincerely thank all the professionals who attended our talk and visited our stand during the exhibition.
The interest, questions, and discussions shared throughout the event were highly valuable and reflect the strong momentum and curiosity around innovation in the beverage industry.
Several clear trends emerged throughout the discussions:
- A growing demand for fresh-like and minimally processed beverages.
- Strong interest in clean-label and natural ingredient positioning.
- Increasing focus on food safety and product stability.
- Openness to adopting innovative processing technologies beyond traditional thermal methods.
These trends reinforce the role of technologies like HPP in supporting the next generation of beverage products in the region.
Looking ahead
Beyond the technology itself, CBST 2026 highlighted the importance of continued collaboration and knowledge exchange across the industry.
The conversations held during the event reflect a clear direction: a beverage market that is evolving rapidly towards higher quality standards, greater transparency, and innovation-driven growth.
We look forward to continuing these discussions and supporting the development of new opportunities in this exciting market.
