Juices and Beverages
This application has experienced an increasing growth due to the variety of beverages developed in recent years, benefitting drastically from high pressure processing. HPP maintains its flavor, color and composition intact, which is precisely what today's consumer demands.
In the case of fruit and vegetable juices, this technology preserves all its nutrients, vitamins, antioxidants and its flavor. It’s similar to consuming a freshly squeezed juice, but with an extended shelf life and food safety guarantee.
Other beverages that benefit from HPP are smoothies and milk alternatives, which have recently become popular. In addition, fruit-based waters and probiotic-enhanced and functional drinks is another growing category for those looking for an additional source of electrolytes and energy. In the last few years, there have been numerous beverage products created with the help of HPP that are competing in the market today.
These include ready-to-eat (RTE) vegetable soups, such as gazpacho, aloe vera or algae-based beverages, cold brew coffee or tea infusions, or fermented beverages such as kombucha, vinegar, or beer.




















NATURAL HPP BEVERAGES: SOURCE OF NUTRIENTS, VITAMINS AND ANTIOXIDANTS
- Fresh-like, Premium Beverages. HPP is a non-thermal process that helps preserve the color, flavor and fresh attributes of beverages, which can be similar to a freshly squeezed juice.
- Food Safety. Numerous scientific journals and validation studies state that HPP technology can achieve a 5-log reduction of relevant pathogenic microorganisms in juices, as required by the FDA in the United States.
- Extended Shelf Life. Depending on the application and HPP recipe, it is possible to extend the shelf life of beverages anywhere between 6 weeks and 3 months, in some cases, even longer.
- Clean Label. HPP is a non-thermal process and does not require preservatives or additives. Products can be marketed as a clean label product that is “cold-processed”, “non-thermally processed” or “natural”. It is also possible to obtain the High Pressure Certified ® Mark, which helps consumer identify the benefits delivered by HPP.
- Functional and probiotic beverages. By using HPP, the nutritional and functional properties remain intact, maintaining its probiotic character and enzymatic activity.
- Technology with no limitations on packaging. Previously with the In-Pack units, it was only possible to use flexible plastic packaging such as, bottles, bags, bag-in-box and containers. However, now with the new range of Hiperbaric Bulk technology, it is possible to use glass, cardboard, or 100% biodegradable packaging.
Resources
HPP Juices & Beverages Examples
HPP for Juices & Beverages Scientific Information
Intermountain HPP Case Study
Juices and Beverages HPP Customers


















































You may also be interested in
25 Sep 2020
Roy Andreassen is the CEO and co-owner at Freshco AS, the first company to introduce HPP technology in Scandinavia. This...
3 Sep 2020
Accordingly to the data from Euromonitor, in the last five years, the consumption of, plant-based dairy alternatives der...
28 Jul 2020
Asia and South America are the worldwide main producers of sugarcane being this juice a very popular beverage. In fact, ...