HPP Global Market Trends

Discover the principles of High Pressure Processing (HPP). We break down the basics of the technology, as well as discuss of the variety of compatible applications, comparison between non-thermal technologies, microbiological inactivation and validation of products. We also showcase our HPP Incubator, which is where many HPP products are born.

HPP in Oceania: An Innovative and Pioneer Region

Oceania is a market that has innovated and opted for high-pressure processing (HPP) to ensure the organoleptic and microbiological quality of its food and beverages. In fact, HPP technology for commercial juices began on this continent. Discover the many HPP application in this region, as well as the variety of markets and latest HPP trends.

Asia: The Future Engine for HPP Growth

The Asia-Pacific market has become an emerging market for high pressure processing (HPP) products. Consumers in Asia are following the global trend of natural, better-tasting foods with all the guarantees of food safety. Discover the variety of Asian HPP applications, markets, and trends first hand by listening to Asia director and two of our clients in this continent.

HPP in Africa: Opportunities and Early Adopters

Africa is lately known as “the Continent of the future”. The abundance of tropical fruits and other valuable raw materials brings big opportunities to manufacture high value food products for both export and domestic markets. We will discuss the present and future of HPP products with some of the pioneers and early adopters of HPP in the region.

HPP in Europe: A Consolidated and Growing Market

An extraordinary opportunity to know the latest HPP trends in Europe. With Marta Onrubia, Technical Sales Manager at Hiperbaric, presenting the market evolution and then conducting a smooth, informal and professional panel with 3 of our customers in Europe offering HPP tolling services: Deli 24 (UK), Tradebridge (Poland) and APA Processing (Spain).

HPP in the Middle East: The Land of 1001 Opportunities

While the Mifddle East is still a region with a great potential, some early adopters of HPP has already started to use the technology to create innovative and succesful products that match with both consumer demand of natural and fresher products with traditional food preparations such as hummus. Discover firsthand what is going on in the Middle East by attending this session.

América Latina: Altas Presiones (HPP) al Servicio de la Mejor Materia Prima

América Latina es un continente con grandes posibilidades debido a la calidad y la variedad de su materia prima. El procesado por altas presiones permite conservar todas las propiedades de estos excelentes productos. Descubre las oportunidades del procesado por altas presiones en estos mercados y conoce la experiencia de algunos de nuestros clientes.

The New Normal How the COVID era has Accelerated Food Trends and Behaviors now, and going into 2022

In the era of COVID-19, the speed and adoption of change have dramatically accelerated. This is being powered by social media, the direct interactions people are having with trusted friends and family, the use of technology, and mistrust in government. Layer on emerging pragmatic needs, fear, political and social unrest, along with the underlying planned changes in lifestyle that existed prior to the pandemic and we have the perfect environment for rapid change.