Commercialization & Marketing

Cold Pressure Council (CPC) explains how HPP brands can communicate the benefits of the technology to consumers. We have exclusive interviews to explain the benefits of HPP to retailers and also a great story of a small hummus brand in the US that scaled their business using HPP. Lastly, we have a live chef demonstration from Sandridge Food Corporation’s kitchen where they’ll be cooking one of their HPP recipes from scratch.

Marketing HPP Products with the Cold Pressure Council (CPC)

The Cold Pressure Council (CPC) leads, facilitates, and promotes industry standardization, user education, and consumer awareness of High Pressure Processing (HPP). Cold Pressure Council members are offered a wide range of benefits including marketing promotions, access to business resources, exclusive use of the High Pressure Certified ® Mark, and much more. Discover how the CPC can help companies using HPP in communicating the benefits to their consumers.

Tell the World How to Leverage PR for your HPP Business

Public relations is an important piece of a marketing strategy to effectively promote HPP to your customers and the public. Wendy Alpine, president of Alpine Communications, a public relations company that helps HPP producers, tollers, and manufacturers maximize PR for their business, explores what companies need to know about PR and how it can be used effectively. This session will discuss how public relations can help increase brand awareness, as well as the latest strategies and tactics companies are using to influence their audiences for positive publicity.

The Benefits of HPP for Retailers

The food and beverage industry is experiencing a noticeable shift in consumer demand for fresh, natural foods that are prepared without harmful ingredients historically used for preservation. Discover how High Pressure Processing (HPP) is enabling retailers to meet consumer demand, extend shelf life, and reduce food waste.

HPP Ready-to-Eat (RTE) Meals for Food Service and Retail

Due to the busy schedule consumers have, HPP ready-to-eat (RTE) meals have increased in popularity. This application offers practical meals that are similar to those made fresh at home. It can extend the shelf life by 2-4x while refrigerated, maintaining all the fresh properties of the food with a clean label. Sandridge Food Corporation shares their story on how HPP has helped advance their RTE line, as well as create one of their recipes from scratch with the audience.

HPP for Fresh, Clean Label Hummus

In this exclusive interview, we sit down with Chris Kirby, Founder & President of Ithaca Hummus, and discover what led him to create the freshest hummus and how HPP has allowed them to scale throughout the US.