{"id":26431,"date":"2020-11-05T11:03:31","date_gmt":"2020-11-05T10:03:31","guid":{"rendered":"https:\/\/www.hiperbaric.com\/?page_id=26431"},"modified":"2020-11-11T17:51:14","modified_gmt":"2020-11-11T16:51:14","slug":"como-comunicar-beneficios-hpp-al-consumidor-final","status":"publish","type":"page","link":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/","title":{"rendered":"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final"},"content":{"rendered":"\n\t<p>La industria de alimentos y bebidas est\u00e1 experimentando un cambio en la demanda hacia alimentos frescos y naturales que se producen sin conservantes ni aditivos. Las etiquetas limpias han ganado en importancia debido a la cada vez mayor atenci\u00f3n que prestan los consumidores por encontrar los productos con una menor cantidad de ingredientes o los considerados como m\u00ednimamente procesados. Debido a esto, los fabricantes y los retailers se han visto impulsados a encontrar formas naturales de extender la vida \u00fatil mientras mantienen la seguridad alimentaria.<\/p>\n<p>Muchos de ellos han recurrido al procesado por alta presi\u00f3n (HPP), una tecnolog\u00eda de conservaci\u00f3n no t\u00e9rmica que utiliza agua y alta presi\u00f3n para mantener los alimentos envasados libres de pat\u00f3genos y frescos durante m\u00e1s tiempo. Un aspecto clave para todos ellos es divulgar los beneficios de esta tecnolog\u00eda con el fin de que el consumidor identifique f\u00e1cilmente los productos HPP en el lineal del supermercado y perciba su alto valor a\u00f1adido.<\/p>\n<p><strong>En este webinar aprender\u00e1s sobre:<\/strong><\/p>\n<ul>\n<li>Introducci\u00f3n al procesado por alta presi\u00f3n (HPP) y las tendencias del consumidor.<\/li>\n<li>Comunicar los beneficios de HPP a trav\u00e9s del Cold Pressure Council (CPC) y el sello High Pressure Certified \u00ae.<\/li>\n<li>Good Foods Group, miembro fundador de CPC y fabricante de Guacamole y Dips HPP.<\/li>\n<li>Evolution Fresh, miembro fundador de CPC y productos de zumos y smoothies cold press HPP<\/li>\n<li>Preguntas y respuestas.<\/li>\n<\/ul>\n<p><strong>Idioma<\/strong>: Ingl\u00e9s<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/08\/icono-ingl\u00e9s-webinars-150x150.jpg\" alt=\"\" width=\"47\" height=\"47\" \/><\/p>\n\t\t<h3>Reg\u00edstrate gratis<\/h3>\t\t\n\t\t\t<p>Recibir\u00e1s el webinar directamente en tu email\u00a0<\/p>\t\t\n\t<iframe loading=\"lazy\" src=\"https:\/\/forms.marketing.hiperbaric.com\/l\/881883\/2020-08-24\/d1h?Language=Spanish&#038;URL=0-yRkdi9_xA&#038;Business_line=HPP&#038;Source_text=CPC%20Webinar%20Recording\" type=\"text\/html\" allowtransparency=\"true\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe> \n<h3>\n\tPonentes\n\t<\/h3>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg\" alt=\"anthony\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"anthony\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Anthony Zapata<\/strong><br \/>\nSales &amp; Marketing Specialist\u00a0\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2019\/06\/logo_Hiperbaric_RGB-small-300x86.jpg\" alt=\"\" width=\"276\" height=\"79\" \/><\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Tom-egan.jpg\" alt=\"Tom egan\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"Tom egan\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Tom Egan<\/strong><br \/>\nVicepresident, Industry Services\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/PMMI_logo_horizontal-300x128.png\" alt=\"\" width=\"241\" height=\"96\" \/><\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Joyce-redondo.jpg\" alt=\"Joyce redondo\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"Joyce redondo\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Joyce Longfield<br \/>\n<\/strong>R&amp;D &#8211; Principal of HPP Applications\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Good-Foods-logo.png\" alt=\"\" width=\"167\" height=\"101\" \/><\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Troy-Hoover.jpg\" alt=\"Troy Hoover\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"Troy Hoover\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Troy Hoover<\/strong><br \/>\nVicepresident of Supply Chain\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Evolution-fresh-logo-DEF-300x166.png\" alt=\"\" width=\"199\" height=\"110\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria de alimentos y bebidas est\u00e1 experimentando un cambio en la demanda hacia alimentos frescos y naturales que se producen sin conservantes ni aditivos. Las etiquetas limpias han ganado en importancia debido a la cada vez mayor atenci\u00f3n que prestan los consumidores por encontrar los productos con una menor cantidad de ingredientes o los&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":20866,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final - Hiperbaric<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final - Hiperbaric\" \/>\n<meta property=\"og:description\" content=\"La industria de alimentos y bebidas est\u00e1 experimentando un cambio en la demanda hacia alimentos frescos y naturales que se producen sin conservantes ni aditivos. Las etiquetas limpias han ganado en importancia debido a la cada vez mayor atenci\u00f3n que prestan los consumidores por encontrar los productos con una menor cantidad de ingredientes o los...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiperbaric\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T16:51:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/\",\"url\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/\",\"name\":\"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final - Hiperbaric\",\"isPartOf\":{\"@id\":\"https:\/\/www.hiperbaric.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg\",\"datePublished\":\"2020-11-05T10:03:31+00:00\",\"dateModified\":\"2020-11-11T16:51:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#primaryimage\",\"url\":\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg\",\"contentUrl\":\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hiperbaric.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tecnolog\u00eda HPP\",\"item\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recursos Tecnolog\u00eda HPP\",\"item\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Webinars\",\"item\":\"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hiperbaric.com\/en\/#website\",\"url\":\"https:\/\/www.hiperbaric.com\/en\/\",\"name\":\"Hiperbaric\",\"description\":\"Procesado para la conservaci\u00f3n de alimentos\",\"publisher\":{\"@id\":\"https:\/\/www.hiperbaric.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hiperbaric.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hiperbaric.com\/en\/#organization\",\"name\":\"Hiperbaric\",\"url\":\"https:\/\/www.hiperbaric.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.hiperbaric.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/01\/cropped-hiperbaric-logotipo-1-2.png\",\"contentUrl\":\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/01\/cropped-hiperbaric-logotipo-1-2.png\",\"width\":340,\"height\":72,\"caption\":\"Hiperbaric\"},\"image\":{\"@id\":\"https:\/\/www.hiperbaric.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final - Hiperbaric","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/","og_locale":"es_ES","og_type":"article","og_title":"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final - Hiperbaric","og_description":"La industria de alimentos y bebidas est\u00e1 experimentando un cambio en la demanda hacia alimentos frescos y naturales que se producen sin conservantes ni aditivos. Las etiquetas limpias han ganado en importancia debido a la cada vez mayor atenci\u00f3n que prestan los consumidores por encontrar los productos con una menor cantidad de ingredientes o los...","og_url":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/","og_site_name":"Hiperbaric","article_modified_time":"2020-11-11T16:51:14+00:00","og_image":[{"url":"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/","url":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/","name":"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final - Hiperbaric","isPartOf":{"@id":"https:\/\/www.hiperbaric.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#primaryimage"},"image":{"@id":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg","datePublished":"2020-11-05T10:03:31+00:00","dateModified":"2020-11-11T16:51:14+00:00","breadcrumb":{"@id":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#primaryimage","url":"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg","contentUrl":"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/como-comunicar-beneficios-hpp-al-consumidor-final\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hiperbaric.com\/es\/"},{"@type":"ListItem","position":2,"name":"Tecnolog\u00eda HPP","item":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/"},{"@type":"ListItem","position":3,"name":"Recursos Tecnolog\u00eda HPP","item":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/"},{"@type":"ListItem","position":4,"name":"Webinars","item":"https:\/\/www.hiperbaric.com\/es\/tecnologia-hpp\/recursos-hpp\/webinars\/"},{"@type":"ListItem","position":5,"name":"WEBINAR: Seguridad Alimentaria y Clean Label: c\u00f3mo comunicar los beneficios HPP al consumidor final"}]},{"@type":"WebSite","@id":"https:\/\/www.hiperbaric.com\/en\/#website","url":"https:\/\/www.hiperbaric.com\/en\/","name":"Hiperbaric","description":"Procesado para la conservaci\u00f3n de alimentos","publisher":{"@id":"https:\/\/www.hiperbaric.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hiperbaric.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.hiperbaric.com\/en\/#organization","name":"Hiperbaric","url":"https:\/\/www.hiperbaric.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.hiperbaric.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/01\/cropped-hiperbaric-logotipo-1-2.png","contentUrl":"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/01\/cropped-hiperbaric-logotipo-1-2.png","width":340,"height":72,"caption":"Hiperbaric"},"image":{"@id":"https:\/\/www.hiperbaric.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/pages\/26431"}],"collection":[{"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/comments?post=26431"}],"version-history":[{"count":0,"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/pages\/26431\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/pages\/20866"}],"wp:attachment":[{"href":"https:\/\/www.hiperbaric.com\/es\/wp-json\/wp\/v2\/media?parent=26431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}