{"id":67758,"date":"2026-04-27T12:29:02","date_gmt":"2026-04-27T10:29:02","guid":{"rendered":"https:\/\/www.hiperbaric.com\/?p=67758"},"modified":"2026-04-27T12:29:02","modified_gmt":"2026-04-27T10:29:02","slug":"cbst-2026-key-insights-on-hpp-technology-and-the-future-of-beverages-in-china","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/cbst-2026-key-insights-on-hpp-technology-and-the-future-of-beverages-in-china\/","title":{"rendered":"CBST 2026: Key insights on HPP technology and the future of beverages in China"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-67759\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-300x169.jpg\" alt=\"Hiperbaric's Booth at CBST 2026\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-1536x864.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Booth-CBST.jpg 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"http:\/\/www.cbst.com.cn\/En\">CBST 2026<\/a> once again confirmed its position as one of the <strong>most important trade fairs for the juice and beverage industry in China<\/strong>, bringing together manufacturers, technology providers, and industry professionals in a highly dynamic environment focused on innovation and market development.<\/p>\n<p>China continues to be a key reference market for the beverage industry, not only due to its scale, but also because of the <strong>rapid evolution in consumer expectations<\/strong> around quality, safety, and product transparency.<\/p>\n<h2>Sharing innovation: High Pressure Processing (HPP)<\/h2>\n<p>During the event, we had the opportunity to present our session:<br \/>\n<em>\u201cHigh Pressure Processing (HPP) in Juices and Beverages: Technology, Benefits, and Market Opportunities\u201d<\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-67758 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/cbst-2026-key-insights-on-hpp-technology-and-the-future-of-beverages-in-china\/cbst-speech_1\/'><img width=\"1024\" height=\"575\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-1024x575.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-1024x575.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-300x168.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-768x431.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-1260x708.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-840x472.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_1-e1777282401974.jpg 1494w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/cbst-2026-key-insights-on-hpp-technology-and-the-future-of-beverages-in-china\/cbst-speech_2\/'><img width=\"1024\" height=\"576\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-630x355.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_2-e1777282351535.jpg 1514w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/cbst-2026-key-insights-on-hpp-technology-and-the-future-of-beverages-in-china\/cbst-speech_3\/'><img width=\"1024\" height=\"576\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-1536x864.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/CBST-speech_3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/www.hiperbaric.com\/en\/hpp-technology\/\">High Pressure Processing (HPP)<\/a> is increasingly recognized as a key non-thermal technology in the beverage industry, enabling manufacturers to deliver high-quality products while preserving their natural characteristics.<\/p>\n<p>Among its main advantages:<\/p>\n<ul>\n<li><strong>Extension of shelf life<\/strong> without compromising freshness.<\/li>\n<li>Preservation of <strong>natural<\/strong> taste, color, and nutrients.<\/li>\n<li>Enablement of <strong>clean-label<\/strong> formulations without preservatives.<\/li>\n<li><strong>High levels of food safety<\/strong> through cold pasteurization.<\/li>\n<\/ul>\n<p>This combination makes HPP particularly relevant in categories such as juices, smoothies, functional beverages, and other premium drink segments.<\/p>\n<h2>Market trends and conversations in China<\/h2>\n<p>One of the most valuable aspects of CBST 2026 was the direct interaction with industry professionals and stakeholders in the Chinese market.<\/p>\n<p>We would like to sincerely thank all the professionals who attended our talk and visited our stand during the exhibition.<\/p>\n<p>The interest, questions, and discussions shared throughout the event were highly valuable and <strong>reflect the strong momentum<\/strong> and curiosity around innovation in the beverage industry.<\/p>\n<p>Several clear trends emerged throughout the discussions:<\/p>\n<ul>\n<li>A <strong>growing demand<\/strong> for fresh-like and minimally processed beverages.<\/li>\n<li><strong>Strong interest<\/strong> in clean-label and natural ingredient positioning.<\/li>\n<li>Increasing <strong>focus on food safety<\/strong> and product stability.<\/li>\n<li>Openness to <strong>adopting innovative processing technologies<\/strong> beyond traditional thermal methods.<\/li>\n<\/ul>\n<p>These trends reinforce the role of technologies like HPP in supporting the<strong> next generation of beverage products<\/strong> in the region.<\/p>\n<h2>Looking ahead<\/h2>\n<p>Beyond the technology itself, CBST 2026 highlighted the <strong>importance of continued collaboration and knowledge exchange<\/strong> across the industry.<\/p>\n<p>The conversations held during the event reflect a clear direction: a<strong> beverage market that is evolving rapidly towards higher quality standards, greater transparency, and innovation-driven growth.<\/strong><\/p>\n<p>We look forward to continuing these discussions and supporting the development of new opportunities in this exciting market.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-67773\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-300x158.jpg\" alt=\"Hiperbaric's Team in CBST 2026\" width=\"700\" height=\"368\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-300x158.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-1024x538.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-768x404.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-1536x807.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-1260x662.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-630x331.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-420x221.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-840x442.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST-315x166.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2026\/04\/Team-CBST.jpg 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBST 2026 once again confirmed its position as one of the most important trade fairs for the juice and beverage industry in China, bringing together manufacturers, technology providers, and industry professionals in a highly dynamic environment focused on innovation and market development. China continues to be a key reference market for the beverage industry, not&#8230;<\/p>\n","protected":false},"author":17,"featured_media":67773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[253,269],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CBST 2026: Key insights on HPP technology and the future of beverages in China - Hiperbaric<\/title>\n<meta name=\"description\" content=\"CBST 2026 once again confirmed its position as one of the most important trade fairs for the juice and beverage industry in China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiperbaric.com\/en\/cbst-2026-key-insights-on-hpp-technology-and-the-future-of-beverages-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CBST 2026: Key insights on HPP technology and the future of beverages in China - 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