{"id":65143,"date":"2025-08-27T12:19:47","date_gmt":"2025-08-27T10:19:47","guid":{"rendered":"https:\/\/www.hiperbaric.com\/?p=65143"},"modified":"2025-09-10T12:20:03","modified_gmt":"2025-09-10T10:20:03","slug":"hiperbaric-leads-the-evolution-of-safe-nutritious-and-sustainable-beverages-with-hpp-technology-at-drinktec-2025","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/hiperbaric-leads-the-evolution-of-safe-nutritious-and-sustainable-beverages-with-hpp-technology-at-drinktec-2025\/","title":{"rendered":"Hiperbaric leads the evolution of safe, nutritious, and sustainable beverages with HPP Technology at Drinktec 2025"},"content":{"rendered":"<ul>\n<li><strong> The company, a global leader with a 60% market share, will showcase its latest innovations in automation, share successful European case studies, and host a technical conference on functional beverages.<\/strong><\/li>\n<li><strong> From cold-pressed juices and kombucha to plant-based milks, Hiperbaric&#8217;s technology opens new opportunities for brands around the globe.<\/strong><\/li>\n<li><strong> Hiperbaric will unveil key advances in sustainability and demonstrate how its technology allows brands to create safer and more nutritious beverages, extending their shelf life without the need for preservatives.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-65186 aligncenter\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-300x145.jpg\" alt=\"\" width=\"708\" height=\"342\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-300x145.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-1024x494.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-768x371.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-1536x742.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-2048x989.jpg 2048w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-1260x608.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-630x304.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-420x203.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-840x406.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/ALTA-PRESION-TEMPERATURA-MODERADA.20-315x152.jpg 315w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.hiperbaric.com\/en\/hpp-technology\/\">Hiperbaric<\/a>, a manufacturer of high-pressure processing (HPP) machines and leader with a 60% share of the global market, will participate in Drinktec 2025, from September 15 to 19, to demonstrate how this innovative food preservation technique is transforming the food industry worldwide. Visitors will be able to learn about the company&#8217;s latest innovations in high pressure technology and its automation solutions at stand B5-440, enjoy tastings of HPP juices and beverages, and attend a technical presentation.<\/p>\n<p>High pressure processing (HPP) is a non-thermal food preservation method that extends the shelf life of juices and beverages while preserving their nutritional and sensory quality. The processing conditions for this category of food range from 4,500 bar (450 MPa or 65,200 psi) to 6,000 bar (600 MPa or 87,000 psi), with a pressure holding time of between 1 and 3 minutes at room temperature or refrigerated. This process inactivates pathogenic and spoilage microorganisms without the use of heat, preserving the sensory and nutritional properties of fresh products intact.<\/p>\n<p>From a quality standpoint, HPP technology is gentler than conventional thermal processing, so juices retain the original properties of fresh products. The process does not break covalent bonds or create new compounds through molecular degradation.<\/p>\n<h2><strong>Growth engine for the juice and beverage sector<\/strong><\/h2>\n<p>In the case of juices and beverages, this sector has experienced significant growth due to the variety of beverages developed in recent years, which find high pressure to be their perfect ally. &#8220;HPP keeps the flavor, color, and composition of beverages intact. In the case of fruit and vegetable juices, this technology preserves all their nutrients, vitamins, and antioxidants,\u201c explains Carole Tonello, vice president of business development at Hiperbaric. \u201cIt&#8217;s like enjoying a freshly made juice, but with the guarantee of an extended shelf life and total food safety.&#8221;<\/p>\n<p>The potential of HPP technology covers a wide range of liquid products that already occupy a prominent place in the global market:<\/p>\n<ul>\n<li>Cold-pressed <strong>juices and smoothies<\/strong>.<\/li>\n<li><strong>Plant-based milks<\/strong> and other dairy alternatives.<\/li>\n<li><strong>Functional beverages<\/strong> enriched with probiotics, electrolytes, or vitamins.<\/li>\n<li><strong>Cold brew<\/strong> <strong>coffee and tea<\/strong>.<\/li>\n<li><strong>Ready-to-eat vegetable soups<\/strong>, such as gazpacho.<\/li>\n<li><strong>Fermented beverages<\/strong> such as kombucha, vinegars, or even certain craft beers.<\/li>\n<\/ul>\n<p>Marta Onrubia, HPP sales manager at Hiperbaric, adds: \u201cIn Europe, we are seeing companies of all sizes adopting HPP technology to differentiate themselves in highly competitive markets. Not only because of the direct benefits to the product, but also because naturally extending shelf life is an excellent tool for exporting and opening up new markets.\u201d<\/p>\n<p>European success stories such as <a href=\"https:\/\/gufresco.es\/\"><strong>Gufresco<\/strong><\/a> or <a href=\"https:\/\/www.delafruit.com\/\"><strong>Delafruit<\/strong><\/a> (in Spain), <a href=\"https:\/\/www.kookabarra.com\/\"><strong>Kookabarra<\/strong><\/a> (France); <a href=\"https:\/\/b-fresh.co.uk\/?srsltid=AfmBOor9YvvF6EeAv98fFls_DSJB8Dpzp3u9UFppAj2-i4zaIi2YkK7A\"><strong>B.Fresh<\/strong><\/a> (United Kingdom); <a href=\"https:\/\/hoogesteger.nl\/\"><strong>Hoogesteger<\/strong><\/a> or <a href=\"http:\/\/www.fruity-line.com\/\"><strong>FruityLine<\/strong><\/a> (Netherlands) or<a href=\"https:\/\/www.macefruit.com\/en\"> <strong>Mac\u00e9<\/strong><\/a> (Italy) are clear examples of how HPP enables brands to innovate and lead their categories.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-65167 aligncenter\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-300x169.png\" alt=\"\" width=\"603\" height=\"340\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-300x169.png 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-1024x576.png 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-768x432.png 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-1536x864.png 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-1260x709.png 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-630x354.png 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-420x236.png 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-840x473.png 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1-315x177.png 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/Drinketc_2025_people-1.png 1920w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/p>\n<h2><strong>Health benefits in HPP functional beverages<\/strong><\/h2>\n<p>During Drinktec, Carole Tonello, who is not only the vice president but also the director of Food Applications at the company, will give a technical presentation on how HPP technology is enabling the creation of innovative products with greater nutritional value, better bioavailability, and a longer shelf life. Specific examples of novel ingredients and supplements that have been successfully integrated with HPP to create state-of-the-art functional foods and beverages will be presented, meeting the growing consumer demand for options that improve health.<\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-65170 alignright\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-300x170.png\" alt=\"\" width=\"456\" height=\"259\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-300x170.png 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-1024x580.png 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-768x435.png 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-630x357.png 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-420x238.png 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-840x476.png 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2-315x179.png 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/09\/HPP-for-Juices-Beverages-Webinar-Promo-images-1200-x-680-px-2.png 1200w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/strong><\/p>\n<h2 style=\"font: 400 16px 'Times New Roman'; color: #000000;\"><\/h2>\n<h2><strong>Previous Webinar: Discover HPP&#8217;s Success with Gufresco<\/strong><\/h2>\n<p>To get things started before the fair, Hiperbaric has organized a free webinar on <strong>September 3<\/strong>. Entitled <strong>\u201cHPP technology for juices and beverages: natural, preservative-free, and with a longer shelf life\u201d<\/strong>, the seminar will explore how technology is transforming the industry, with special guest <strong>Gufresco<\/strong> sharing its experience as a leading producer of HPP juices.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company, a global leader with a 60% market share, will showcase its latest innovations in automation, share successful European case studies, and host a technical conference on functional beverages. From cold-pressed juices and kombucha to plant-based milks, Hiperbaric&#8217;s technology opens new opportunities for brands around the globe. Hiperbaric will unveil key advances in sustainability&#8230;<\/p>\n","protected":false},"author":23,"featured_media":65188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[254,253,269,176],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hiperbaric leads the evolution of safe, nutritious, and sustainable beverages with HPP Technology at Drinktec 2025 - Hiperbaric<\/title>\n<meta name=\"description\" content=\"The company, a global leader with a 60% market share, will present its latest innovations in automation, European success stories, and a technical conference 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