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In this context, APA Processing<\/strong><\/a>, based in Barcelona, has positioned itself as the leading HPP tolling provider in Southern Europe<\/strong>. Since 2013, the company has processed more than 50 million units annually across a wide range of categories, including juices, plant-based beverages, ready-to-eat meals, baby food, meat, and seafood. APA stands out for its combination of industrial robustness, agility, flexibility, and a 360\u00b0 service approach<\/strong> that includes technical validation, real-time quality control, labeling, packing, and logistics.<\/p>\n <\/p>\n <\/p>\n <\/p>\n We spoke with Gonzalo Guarch<\/strong><\/a>, General Manager of APA Processing<\/a><\/strong>, to hear his insights on how the tolling business is evolving and the challenges ahead.<\/p>\n <\/p>\n Just a few years ago, HPP was considered a niche technology. Today, it\u2019s seen as a strategic lever for innovation<\/strong>. Both startups and established brands are turning to tolling as the fastest way to scale clean-label, additive-free products with longer shelf life. The strongest growth has come from juices and functional beverages, ready-to-eat meals, plant-based alternatives, meat products, and seafood.<\/p>\n <\/p>\n The main challenge is gaining speed without losing control<\/strong>. The HPP chamber is just one step in the chain; reception, traceability, labeling, packing, and preparation add complexity. At APA Processing, we focus on optimizing pre- and post-HPP workflows, expanding value-added services so that products can leave our facility fully finished and ready for distribution<\/strong> \u2014 saving time, cost, and handling.<\/p>\n <\/p>\n Four pillars define success:<\/p>\n <\/p>\n <\/p>\n The first questions are usually: Will my product work with HPP? Is my packaging compatible? What shelf life should I expect? Our role is to bring clarity and confidence<\/strong> through real validation trials, helping clients make informed technical and commercial decisions.<\/p>\n <\/p>\n Logistics doesn\u2019t stop at the HPP chamber. We coordinate product reception, quality checks, secondary packaging, labeling, and mixed-order preparation. The goal is to have products leave our facility ready to go directly to retailers or distributors<\/strong>, cutting down on transport, lead times, and costs.<\/p>\n <\/p>\n HPP is not an isolated step; it\u2019s part of a broader solution<\/strong>. At APA, we provide services like secondary packaging, packing and order preparation, labeling for campaigns or promotions, and logistics coordination. Our R&D and quality team also supports validation, shelf-life studies, and packaging compatibility. The aim: to reduce complexity and time-to-market<\/strong> for our clients.<\/p>\n <\/p>\n![\"\"](\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2025\/08\/Jorge-Marraud-1-300x300.png\")
<\/p>\nHow has demand for HPP tolling services evolved in recent years?<\/strong><\/h2>\n
What is the biggest technical challenge for the tolling industry today?<\/strong><\/h2>\n
What are the key factors behind success in HPP tolling?<\/strong><\/h2>\n
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What are customers\u2019 main concerns when approaching HPP tolling for the first time?<\/strong><\/h2>\n
How do you handle logistics and added services?<\/strong><\/h2>\n
What value-added services do you offer beyond HPP processing?<\/strong><\/h2>\n
What does the onboarding process look like for a new client?<\/strong><\/h2>\n
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