{"id":58618,"date":"2024-08-20T11:26:32","date_gmt":"2024-08-20T09:26:32","guid":{"rendered":"https:\/\/www.hiperbaric.com\/?p=58618"},"modified":"2024-09-05T08:47:58","modified_gmt":"2024-09-05T06:47:58","slug":"rescuing-ugly-fruits-and-vegetables-thanks-to-hpp-with-b-fresh-and-cana-nature","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/rescuing-ugly-fruits-and-vegetables-thanks-to-hpp-with-b-fresh-and-cana-nature\/","title":{"rendered":"Rescuing \u201cUgly\u201d Fruits and Vegetables Thanks to HPP, with B.Fresh and Ca\u00f1a Nature"},"content":{"rendered":"

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In the last edition of the HPP Innovation Week<\/a>, Hiperbaric brought together 2 great companies such as the spanish Ca\u00f1a Nature<\/a> and the british B.Fresh<\/a>, which share something in common: the use of \u201cunaesthetic\u201d or \u201cugly\u201d foods<\/strong>, which are not accepted on supermarket shelves because of their unappetizing appearance, but which are nevertheless perfectly suitable for human consumption<\/strong> and have all their nutritional properties intact. Let’s get to know these companies a little better.<\/p>\n

B.Fresh<\/strong><\/h2>\n

The mision of B.Fresh is to make honest products to get people having more fruit and vegetables<\/strong> easily into their diets.<\/p>\n

The company originated from a damaged spinach crop in 2014, when its founder, Philip Maddocks, wanted to find a solution to minimize waste and provide an outlet for the crop, which, despite its imperfect appearance, was still nutritionally perfect for consumption. So he found in cold-pressed juices<\/strong> the perfect solution, since their nutritional value is higher due to their less aggressive and respectful process <\/strong>with the fruit and vegetables.<\/p>\n

One of their key pillars is to be what they call \u201crefreshingly honest\u201d. That’s why they clearly put all the ingredients on their bottles, as they want to make the healthy choice easy and let their consumers know what exactly they are drinking. Exclusively natural products without any additives.<\/p>\n

With this highly nutritious base product, they believe that the best way to get the product to the end consumer completely \u201cclean\u201d is through high pressure processing (HPP)<\/a>, in order to keep its nutritional properties intact while guaranteeing a much longer shelf life and ensuring food safety.<\/p>\n

Ca\u00f1a Nature<\/strong><\/h2>\n

Ca\u00f1a Nature is part of the La Ca\u00f1a group, formed by companies dedicated to the agricultural sector. This brand arose from an innovation project<\/strong> to recycle the product that was not good enough for the supermarket shelves because it was not aesthetically pleasing enough, but nevertheless its nutritional properties were still intact.<\/p>\n

Their mission is to contribute to reducing food waste and improving society’s nutrition<\/strong>. This is why they place so much importance on their three core values: food quality and safety, upcycling and innovation with new functional products.<\/p>\n

Thanks to HPP, they can offer their products completely natural with no additives, guaranteed food safety and a much longer shelf life, making them premium products.<\/p>\n