Kegs filled with juice placed in a basket ready to be HPP’d<\/figcaption><\/figure>\n <\/p>\n
Gulfood Manufacturing<\/h2>\n Gulfood Manufacturing 2023 will be held in Dubai from November 7-9. Gulfood Manufacturing has become the quintessential trade show for the food and beverage manufacturing industry in the region, providing a critical destination for those looking to accelerate technology adoption and improve efficiency and productivity. Undoubtedly, a must-attend meeting point that welcomes visitors from different countries in the Middle East as well as professionals coming from different Asian countries looking to stay at the forefront of the industry.<\/p>\n
Middle East: A Growing Market for HPP Technology<\/h2>\n Several Hiperbaric units are installed in countries such as the United Arab Emirates, Turkey, and Qatar. This landscape will soon expand with the addition of new HPP projects in other countries in the region. Of particular note is the machine installed at Smart Food Solutions, Hiperbaric’s HPP toll processing center in Dubai<\/strong>. Its relevance lies in the key role it plays in the region by providing access to the technology for companies that want to take the initial step in applying HPP to their products. The following is an analysis of the HPP products with the greatest presence in this market.<\/p>\n
Juices and Beverages: The Big Players<\/h3>\n With a largely Muslim culture, where alcohol consumption is restricted and temperatures are high, juices become the freshest, healthiest and most natural option. One aspect of consumption that surprises visitors is the number and variety of fresh juice options available, both in bars and on the refrigerated shelves of supermarkets. Since 2015, HPP juices have been present in Dubai, and have subsequently appeared in other emirates and countries – Al Ain, Abu Dhabi, Qatar, and Saudi Arabia.<\/p>\n
Lemon and mint lemonade, orange and carrot juices, juices with beet or pomegranate… are the most consumed options. Still, the influence of foreign markets such as the American one, has led to the launch of cleanse-type fruit and vegetable juices or green juices. Brands such as Essentially can be found in several stores and deliver their juices to homes in Dubai and Abu Dhabi. Only Fresh Cold Press produces its HPP juices in Istanbul.<\/p>\nHPP juices by Essentially<\/figcaption><\/figure>\nPlant-based Dips and Salsas<\/h3>\n Hummus<\/strong>: One of the trendiest dips worldwide originated in this part of the world. We already referred to it in another article where we showed the growing trend of HPP hummus consumption in markets such as America and Europe. The reason why this snack is so trendy is because of its delicious taste, convenience, and content of vegetable protein and healthy fats. Thus, we have a healthy, natural and easy-to-consume snack. This type of product finds HPP to be the perfect ally since it maintains its flavor, freshness and extends its shelf life (up to 12 months!) without chemical additives.<\/p>\nOther HPP dips are also proliferating in the market, such as guacamole<\/strong> or avocado paste. These products have been available in Dubai for some years now with a shelf life of 30 days thanks to high pressure. Other sauces and dips, such as baba ganoush or tzatziki, have also emerged in the market.<\/p>\nCheese and dairy products<\/h3>\n Fresh cheeses are also available in their healthier and more natural version thanks to HPP. Other local products such as labneh, cream cheese or some yogurts also have great potential to extend their shelf life and improve food safety, as some fresh cheeses and dairy products have been linked to Listeria<\/em> outbreaks in recent years. HPP guarantees brand protection since it inactivates Listeria and other foodborne pathogens.<\/p>\nDo not hesitate to contact us if you are planning to attend Gulfood Manufacturing or if you have any doubts or questions about how to apply HPP technology to your products.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hiperbaric will present its latest innovations at Gulfood Manufacturing, the leading event for the food and beverage manufacturing industry in the Middle East. This is a market in which HPP (High Pressure Processing) technology is gaining traction and has great potential due to the demand for fresher, healthier products with clean labels. The Spanish company…<\/p>\n","protected":false},"author":6,"featured_media":49639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[254,253],"tags":[],"acf":[],"yoast_head":"\n
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