{"id":44033,"date":"2023-04-11T19:40:31","date_gmt":"2023-04-11T17:40:31","guid":{"rendered":"https:\/\/www.hiperbaric.com\/?p=44033"},"modified":"2023-04-11T20:22:17","modified_gmt":"2023-04-11T18:22:17","slug":"ithaca-fresh-hummus-and-salsa-using-hiperbaric-hpp-technology","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/ithaca-fresh-hummus-and-salsa-using-hiperbaric-hpp-technology\/","title":{"rendered":"Ithaca: Fresh Hummus and Salsa Using Hiperbaric HPP Technology"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-44350 aligncenter\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic.jpg\" alt=\"\" width=\"600\" height=\"360\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic.jpg 1496w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-300x180.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-1024x615.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-768x461.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-1260x756.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-630x378.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-420x252.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-840x504.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/04\/Ithaca_HPPVideo_BlogGraphic-315x189.jpg 315w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><em>Ithaca Hummus is one of the leading premium hummus brands in America. Their hummus is known for its quality taste, freshness, and the use of premium-quality ingredients. Ithaca Hummus relies on High-Pressure Processing, also known as HPP, to keep the ingredients fresh and full of nutrients, while also extending their shelf-life from 28 days to more than 100. With this extended shelf-life, Ithaca has been able to scale its products nationwide in over 8,200 stores, including premium, natural and conventional retailers such as Wegmans, Whole Foods, Publix, Sprouts, Stop and Shop, Hannaford, Safeway, Albertson&#8217;s and more. Ithaca is now sold in every state so everyone can taste hummus for the first time, even if it\u2019s your hundredth time.<\/em><\/strong><\/p>\n<p><!--more--><\/p>\n<hr \/>\n<h2>Ithaca Farmers Market \u2013 Where It All Began<\/h2>\n<p>Ithaca Hummus is a New York based company founded by Chris Kirby who wanted to create a product he would enjoy eating. This led him to selling hummus at the Ithaca Farmer&#8217;s Market in 2013.<\/p>\n<p>Chris, who still runs the company today, said he showed up to that farmer\u2019s market, \u201cwith a cooler of fresh lemon garlic hummus and a dream.\u201d He also brought with him experience working as a restaurant chef and a lifelong dedication to real, wholesome food.<\/p>\n<p>Over the years, that dream has become reality. Ithaca Hummus is now one of the leading premium hummus brands in America and has developed a cult-like following of loyal fans who love them for the restaurant quality taste and texture of their hummus.<\/p>\n<p>Fresh-squeezed lemon juice was an important ingredient in the first batch of hummus Chris made, and it continues to be a major aspect of many of Ithaca Hummus\u2019s appealing and slightly tangy flavors today.<\/p>\n<p>In the beginning, they would hand squeeze fresh lemon into every batch. The hummus was blended and packaged the night before it was sold at the farmer\u2019s market.<\/p>\n<p>Chris states, \u201cWe&#8217;re incredibly proud of the fact that ten years later we&#8217;re still squeezing fresh lemons. The only thing that&#8217;s changed is I&#8217;m no longer personally doing it myself, by hand. I joke sometimes and say that we&#8217;re the only brand with a cold-pressed juicery inside our manufacturing plant.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1pdLKJTY2z0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Hummus, Cold-Crafted for Freshness<\/h2>\n<p>Much of the food in grocery stores is processed with heat pasteurization, industrial ingredients, and preservatives. At Ithaca, they\u2019re changing that and making it easier for people to eat real food, made from real food, that tastes the same as what you&#8217;d expect from a restaurant.<\/p>\n<p>When you heat fresh ingredients, they don&#8217;t taste fresh anymore. Most brands blend their hummus while the chickpeas are still hot because its faster, cheaper, and easier. At Ithaca, they cool the chickpeas and blend their hummus cold to keep the ingredients fresh. This unique process helps maintain the integrity of their ingredients.<\/p>\n<p>Ithaca uses all real ingredients in its products, such as chickpeas, cold-pressed lemon juice, tahini (sesame seed paste), raw garlic, cumin and salt.<\/p>\n<p>Ithaca goes as far as cold-pressing their lemon juice on-site prior to blending their hummus. The company&#8217;s products do not contain preservatives or additives like sugar or artificial colors. This approach has led them to define \u201cthe Ithaca Hummus difference\u201d \u2013 which means no preservatives or yucky stuff, using real food and a cold-crafted approach for freshness.<\/p>\n<p>Chris Kirby states, &#8220;The reason our hummus tastes so fresh is because we use fresh ingredients like cold-pressed lemon juice and fresh raw garlic. If you heat these ingredients, they won\u2019t taste fresh anymore! So, unlike most brands who blend their hummus while the chickpeas are still hot, we cool the chickpeas and blend our hummus cold to keep the ingredients fresh. &#8221;<\/p>\n<h2><\/h2>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-44041\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-1.jpg\" alt=\"\" width=\"500\" height=\"453\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-1.jpg 723w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-1-300x272.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-1-630x571.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-1-420x380.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-1-315x285.jpg 315w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-44044\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2.jpg\" alt=\"\" width=\"550\" height=\"195\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2.jpg 1155w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-300x106.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-1024x363.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-768x272.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-630x223.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-420x149.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-840x297.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-2-315x112.jpg 315w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><\/h2>\n<h2>Partnership Drives Growth: Ithaca, LiDestri Foods &amp; Hiperbaric HPP Technology<\/h2>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-44053\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-5.jpg\" alt=\"\" width=\"352\" height=\"503\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-5.jpg 553w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-5-210x300.jpg 210w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-5-420x601.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/ithaca-hummus-blog-5-315x451.jpg 315w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/h2>\n<p>Ithaca has come a long way from the Ithaca Farmer\u2019s market days and has experienced rapid growth, dipping into a billion-dollar industry.<\/p>\n<p>The growth coincides with a business partnership between Ithaca, LiDestri Foods, and Hiperbaric. That partnership was forged in 2016 and moved the business from Ithaca to Rochester. LiDestri Foods serves as a co-manufacturer and HPP tolling provider and Hiperbaric is the manufacturer and supplier of HPP equipment.<\/p>\n<p>\u201cRight now, we&#8217;re producing around 150,000 pounds of hummus a week,\u201d Frank Cavallaro, COO, said, adding they have the capacity to double that number. \u201cWhen we started out with LiDestri, we were closer to about 13,000 pounds a week. In 2017, we didn\u2019t even break $1 million in sales. But this year, we&#8217;re going to probably surpass about $25 million.\u201d<\/p>\n<p>Until recently, Ithaca Hummus still was cooking the chickpeas in a handful of small tanks, then cooling the batches in a refrigerator and blending. The whole process took about 24 hours. They decided to invest in a specially designed, automated cooking process using dried beans. That system was operational in August and completes the process in just two hours.<\/p>\n<p>The new processing line effectively eliminates supply chain concerns and saves money.<\/p>\n<p>Ithaca Hummus also relies on high-pressure processing equipment through LiDestri Foods using a Hiperbaric 525. This allows them to not rely on preservatives or a high-temperature \u201ckill\u201d process to eliminate or slow bacteria growth and extend shelf life. HPP extends the shelf life of their hummus from 28 days to more than 100.<\/p>\n<p>With this extended shelf-life, Ithaca has been able to scale its products nationwide in over 8,200 stores, including premium, natural and conventional retailers such as Wegman&#8217;s, Whole Foods, Publix, Sprouts, Stop and Shop, Hannaford, Safeway, Albertson&#8217;s and more. Ithaca is now sold in every state, continues to add stores, and is looking to break into club stores.<\/p>\n<p>&nbsp;<\/p>\n<h2>Spicy Future with Ithaca Salsa<\/h2>\n<p>Salsa is another category where you rarely find restaurant quality, homemade taste and texture in a store-bought brand. Ithaca has made it a priority to change that.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-44063\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog.png\" alt=\"\" width=\"719\" height=\"323\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog.png 2400w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-300x135.png 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-1024x461.png 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-768x346.png 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-1536x691.png 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-2048x922.png 2048w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-1260x567.png 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-630x284.png 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-420x189.png 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-840x378.png 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2023\/03\/blog-315x142.png 315w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p>Just like their hummus, fans are already raving about the \u201cwow-factor\u201d fresh taste and texture of their salsa, and they\u2019re loving the depth of flavor they\u2019ve added by fire roasting the tomatoes.<\/p>\n<p>Ithaca recently launched their new Fire Roasted Salsas collection featuring a trio of fresh salsas with a smoky punch, available in Mild, Medium, and Hot on the horizon, looking to meet the demand for a less processed option using HPP.<\/p>\n<p>In the words of Chris, \u201cWe have no plans on stopping. We still have that scrappy mentality that we had when we started out at the Ithaca Farmer&#8217;s Market. We\u2019re food lovers first, and business people second, so we\u2019re always pushing limits. Build a cold-pressed juicery inside a food manufacturing plant? Why not? Making the impossible possible can only occur when you\u2019re crazy enough to imagine it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ithaca Hummus is one of the leading premium hummus brands in America. Their hummus is known for its quality taste, freshness, and the use of premium-quality ingredients. Ithaca Hummus relies on High-Pressure Processing, also known as HPP, to keep the ingredients fresh and full of nutrients, while also extending their shelf-life from 28 days to&#8230;<\/p>\n","protected":false},"author":15,"featured_media":44350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[253,267],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ithaca: Fresh Hummus and Salsa Using Hiperbaric HPP Technology - Hiperbaric<\/title>\n<meta name=\"description\" content=\"Ithaca Hummus uses HPP technology to help maintain the quality of the product, quality and improve the shelf life from 28 to 100 days.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiperbaric.com\/en\/ithaca-fresh-hummus-and-salsa-using-hiperbaric-hpp-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ithaca: Fresh Hummus and Salsa Using Hiperbaric HPP Technology - 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