![\"\"](\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2022\/02\/NUEVA-WEB-china-miniatura-logo-english-300x169.jpg\"){kind=logo}
<\/p>\n<\/p>\n
Healthy, clean label and with an extended shelf life HPP food and beverage products are gaining popularity among Chinese brands and consumers. With the aim of continuing to open horizons, Hiperbaric, global leader in high pressure technologies, launches its new Chinese website to spread the benefits and advantages of High Pressure Processing (HPP) for the food and beverage industry.<\/strong><\/em><\/p>\n Dynamic, vibrant and in a thriving and unstoppable expansion. We are talking about China, the most populous country on the planet, which has become a world’s leading power thanks to a constantly growing middle class. This region has contributed about 700 million middle class people since 2009 and by 2030, it is expected that 65% of the Chinese population will belong to this social range<\/a>.<\/p>\n Consumer behavior changes constantly and rapidly. However, when it comes to food and personal care, Chinese consumers are increasingly demanding more healthy products and foods, minimally processed, with no colorants nor preservatives, with a longer shelf life and all their organoleptic properties intact, such as flavor, color and texture. This is where high pressure processing (HPP) finds a perfect breeding ground for the development of food and beverage products processed by this non-thermal technology.<\/p>\n In China’s, ready to eat meals (RTE), local fruit juices and beverages as well as meat products are the main applications in the area processed by high pressure processing (HPP). For meat products, HPP is presented as a real strategic option for the fight against E. coli<\/em>, Salmonella spp<\/em>. and Listeria monocytogenes<\/em> in this product category.<\/p>\n Hiperbaric, as a global leader in the design and manufacture of HPP equipment, has around 60 HPP systems installed in the Asia and Oceania region,\u00a0of the more than 350 machines installed with the seal of the company all over the world.<\/p>\n These are some of the leading brands in China that have Hiperbaric HPP equipment, such as Chic Foods<\/a>, Luohe Shuanghui<\/a> or Chia Meei<\/a> drinks or juices and vegetable products such as Bless Cold Pressed Juices<\/a>, among others.<\/p>\n Given the current market trends in the Chinese market, we launch a new website in this language, which addresses content related to high pressure processing (HPP) technology.<\/p>\nConsumer trends in China<\/h2>\n
\n
\n\t\t\t\t![\"\"](\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2022\/02\/HPP-Tecnology_Chinese-150x150.png\")
<\/a>\n\t\t\t<\/div><\/figure>\n\t\t\t\t![\"\"](\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2022\/02\/HPP-food-Hiperbaric-Chine-150x150.jpeg\")
<\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<\/h2>\n
HPP market in China<\/h2>\n
New Hiperbaric\u2019s website in Chinese<\/h2>\n