{"id":30178,"date":"2021-05-24T12:31:00","date_gmt":"2021-05-24T10:31:00","guid":{"rendered":"https:\/\/www.hiperbaric.com\/como-publicitar-con-exito-las-bondades-del-cumplimiento-normativo-en-hpp\/"},"modified":"2021-06-09T14:41:21","modified_gmt":"2021-06-09T12:41:21","slug":"how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/","title":{"rendered":"How to successfully advertise the benefits of regulatory compliance in HPP"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30157\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-scaled.jpg\" alt=\"\" width=\"650\" height=\"460\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-scaled.jpg 2560w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-300x212.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-1024x724.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-768x543.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-1536x1086.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-2048x1448.jpg 2048w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-1260x891.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-630x445.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-420x297.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-840x594.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/DAY-5-CARTELES-INNOVATION-WEEK-315x223.jpg 315w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>The food and beverage industry must protect the health of the consumer by introducing hygienic and safety measures in its facilities and processes. It must also protect him from fraud, adulteration and similar stunts which, while not endangering his health, can undermine the quality of the food they consume. Finally, the food industry wants to comply with both premises and also obtain extra revenue in its brand image by producing innovative, natural and safe products. How can we get these three variables to get along?<\/strong><!--more--><\/p>\n<hr \/>\n<h2>Regulatory compliance for the food industry<\/h2>\n<p>As far as compliance is concerned, it is necessary to follow the guidelines and standards developed specifically for the food industry, which seems simple but is a headache for many industries that want to innovate, export or both.<\/p>\n<p>At the global level, regulation is based on:<\/p>\n<ul>\n<li>The Committee of the Codex Alimentarius, which, although it does not establish mandatory regulations, draws up standards and codes of good practice that are accepted as a benchmark throughout the world.<\/li>\n<li>The global trade agreements (Doha round, Uruguay round, etc.) that set the conditions and regulations to be met for products in international trade and which are based on the guidelines of the Codex Alimentarius.<\/li>\n<\/ul>\n<p>If we narrow the geographical frame of reference further, we will find specific regulations classified according to countries, type of industries, food sector, etc. An inherently complex issue that becomes even more complicated if we talk about new food developments or the application of state-of-the-art technologies aimed at meeting the current demand for healthy, balanced and 100 % safe products, such as high pressure processing (HPP).<\/p>\n<div id='gallery-1' class='gallery galleryid-30178 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/miniatura-youtube-27-regulatory-and-product-validation-guidelines-in-oceania-2\/'><img width=\"960\" height=\"540\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania.jpg 960w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-YOUTUBE-27.-Regulatory-and-Product-Validation-Guidelines-in-Oceania-315x177.jpg 315w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/alpine-ithaca-2\/'><img width=\"840\" height=\"472\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1.png\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1.png 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1-300x169.png 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1-768x432.png 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1-630x354.png 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1-420x236.png 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ALPINE-ITHACA-1-315x177.png 315w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>It is undoubtedly an inherent obligation of the food industry, as is its desire to take advantage of the resources and results that regulatory compliance entails. In the specific case of the production of HPP products, it is desirable for the manufacturing industry to inform the consumer about the benefits that technology brings to food and for the tolling company to make known to other companies a technology that complies at the same time with the most demanding regulatory standards in the world and with today&#8217;s consumer demand.<\/p>\n<p>Hiperbaric, as a receiver of numerous doubts about how to comply with manufacturing standards in countries to which we want to export, how and where to validate new HPP products or what kind of marketing is appropriate to promote an innovative product, wanted to address these issues in the most simple and transparent way, inviting international experts to the HPP Innovation Week who will speak openly about their experience and results, hoping that they will be useful to the 2,000 attendees expected at this virtual event.<\/p>\n<h3>Delving into the regulatory compliance and benefits of good marketing<\/h3>\n<p>The experts invited to the fourth day of the HPP Innovation Week, which will take place on June 17<sup>th<\/sup>, will talk about:<\/p>\n<ul>\n<li><strong>Regulatory Compliance and Product Validation in Oceania <\/strong>\n<ul>\n<li>Russel Rankin \u2013 Food Innovation Partners Director<\/li>\n<li>Kris Tong &#8211; Foodscope Ltd Director and Innovation Engineer<\/li>\n<\/ul>\n<\/li>\n<li><strong>Regulatory Compliance in Asia <\/strong>\n<ul>\n<li>Carole Tonello-Sampson \u2013 Hiperbaric Commercial &amp; Applications Director<\/li>\n<li>Kazutaka Yamamoto\u00a0\u2013 NARO &#8211; National Food Research Institute Deputy Group Leader &#8211; Food Processing Group<\/li>\n<\/ul>\n<\/li>\n<li><strong>Regulatory Compliance in the European Union <\/strong>\n<ul>\n<li>Carole Tonello-Sampson \u2013 Hiperbaric Commercial &amp; Applications Director<\/li>\n<li>Elena Inguglia \u2013 Teagasc Postdoc Researcher<\/li>\n<\/ul>\n<\/li>\n<li><strong>Marketing HPP Products with the Cold Pressure Council (CPC)<\/strong>\n<ul>\n<li>Tom Egan &#8211; PMMI, Cold Pressure Council Facilitator and Vice President of Industry Services<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tell the World: How to Leverage PR for Your HPP Business<\/strong><\/li>\n<li><strong>The Benefits of HPP for Retailers<\/strong><\/li>\n<li><strong>HPP Trending Applications: Ready-to-Eat (RTE) Meals<\/strong><\/li>\n<li><strong>HPP for Fresh, Clean Label Hummus<\/strong>\n<ul>\n<li>Chris Kirby &#8211; Ithaca Hummus Founder &amp; President<\/li>\n<li>Ann Warren \u2013 Alpine Communications Senior PR Director<\/li>\n<\/ul>\n<\/li>\n<li><strong>Regulatory Compliance in US and Canada<\/strong><\/li>\n<\/ul>\n<h3>Marketing tools for an excellent brand image<\/h3>\n<p>Good marketing begins with the knowledge of the target market, as the target audience varies substantially from one region of the world to another and in a globalized world like this, also between cultures within the same country.<\/p>\n<div id='gallery-2' class='gallery galleryid-30178 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/hpp-in-europe-ponentes-0-2\/'><img width=\"300\" height=\"169\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-1536x864.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/HPP-in-Europe-ponentes-0.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/miniatura-40-hpp-in-the-middle-east-2\/'><img width=\"300\" height=\"169\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-1536x864.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-40.-HPP-in-the-Middle-East.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/miniatura-41-america-latina-altas-presiones-al-servicio-de-la-mejor-materia-prima-2\/'><img width=\"300\" height=\"169\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-1536x864.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-41.-America-Latina.-Altas-presiones-al-servicio-de-la-mejor-materia-prima.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/miniatura-hpp-in-oceania-an-innovative-and-pioneer-2\/'><img width=\"300\" height=\"169\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-300x169.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-1024x576.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-768x432.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-1536x864.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-1260x709.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-630x354.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-420x236.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-840x473.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer-315x177.jpg 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/MINIATURA-HPP-in-Oceania-An-innovative-and-pioneer.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Aware of the need to define what consumers demand in each region, Hiperbaric proposes a final session, that of June 18<sup>th<\/sup>, focused on knowing in depth what the trends and requirements are in each continent.<\/p>\n<ul>\n<li><strong>HPP in Oceania: An Innovative and Pioneer Region<\/strong>\n<ul>\n<li>Alastair Mclachlan \u2013 Preshafruit CEO<\/li>\n<li>Mathew McInnes \u2013 Sanitarium Strategic Innovation Manager \u2013 The Incubator<\/li>\n<li>Alasdair Baxter \u2013 FoodBowl R&amp;D and Business Development Manager<\/li>\n<\/ul>\n<\/li>\n<li><strong>Asia: The Future Engine for HPP Growth<\/strong>\n<ul>\n<li>Jorge Marraud \u2013 Hiperbaric Asia Director<\/li>\n<\/ul>\n<\/li>\n<li><strong>HPP in Europe: A Consolidated and Growing Market<\/strong>\n<ul>\n<li>Rob Habgood \u2013 Deli 24 Commercial Manager<\/li>\n<li>Ramon Just \u2013 APA Processing General Manager<\/li>\n<li>Marek Janke \u2013 HPP treadebridge Vicepresident<\/li>\n<li>Marta Onrubia \u2013 Hiperbaric Technical Sales Manager Europe<\/li>\n<\/ul>\n<\/li>\n<li><strong>HPP in Africa: Opportunities and Early Adopters <\/strong>\n<ul>\n<li>David Flores &#8211; Technical Sales Manager &#8211; EMEA, Russia, Scandinavia<\/li>\n<\/ul>\n<\/li>\n<li><strong>HPP in the Middle East: The Land of 1001 Opportunities <\/strong>\n<ul>\n<li>David Flores \u2013 Technical Sales Manager &#8211; EMEA, Russia, Scandinavia<\/li>\n<li>Gemma Wright \u2013 Essentially General Manager<\/li>\n<\/ul>\n<\/li>\n<li><strong>Am\u00e9rica Latina: Altas Presiones (HPP) al Servicio de la Mejor Materia Prima<\/strong>\n<ul>\n<li>\u00d3scar Rizo \u2013 Phoenix Foods CEO<\/li>\n<li>Jorge Enrique Amorocho &#8211; Gerente de Operaciones de Productos del Campo San Gregorio<\/li>\n<li>Mar\u00eda Barreal \u2013 Hiperbaric Technical Sales Manager &#8211; LATAM &amp; French-speaking countries<\/li>\n<li>Ivonne Botello &#8211; Gerente de Planta de Barika &#8211; JusLab<\/li>\n<\/ul>\n<\/li>\n<li><strong>The New Normal: How the COVID-era has Accelerated Food Trends and Behaviors now, and going into 2022<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30187\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK.jpg\" alt=\"\" width=\"500\" height=\"354\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK.jpg 1755w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-300x212.jpg 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-1024x724.jpg 1024w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-768x543.jpg 768w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-1536x1086.jpg 1536w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-1260x891.jpg 1260w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-630x445.jpg 630w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-420x297.jpg 420w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-840x594.jpg 840w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/CARTEL-PRINCIPAL-INNOVATION-WEEK-315x223.jpg 315w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>You can find more information and the complete program of the HPP Innovation Week on our <a href=\"https:\/\/www.hiperbaric.com\/en\/hpp-innovation-week\/\">website<\/a> and, of course, we will be at your disposal for any questions you would like to ask us. Do not hesitate and <a href=\"https:\/\/www.hiperbaric.com\/en\/hpp-innovation-week\/\">sign up for the event of the year!<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.hiperbaric.com\/en\/hpp-innovation-week\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-30259\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ENG-300x88.png\" alt=\"\" width=\"300\" height=\"88\" srcset=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ENG-300x88.png 300w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ENG-315x93.png 315w, https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2021\/05\/ENG.png 326w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The food and beverage industry must protect the health of the consumer by introducing hygienic and safety measures in its facilities and processes. It must also protect him from fraud, adulteration and similar stunts which, while not endangering his health, can undermine the quality of the food they consume. Finally, the food industry wants to&#8230;<\/p>\n","protected":false},"author":6,"featured_media":30158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[254,253],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to successfully advertise the benefits of regulatory compliance in HPP - Hiperbaric<\/title>\n<meta name=\"description\" content=\"In HPP Innovation Week, we will talk about regulatory compliance and corporate image of food industries\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiperbaric.com\/en\/how-to-successfully-advertise-the-benefits-of-regulatory-compliance-in-hpp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to successfully advertise the benefits of regulatory compliance in HPP - 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