420i Hiperbaric model for HPP<\/a> at its Bucksport, Maine-based production facility in fall of 2019 to extract lobster meat from shells. The upgraded processing method allowed the company to establish and expand its direct-to-consumer business before the pandemic made landfall in the U.S. in March 2020, Reynolds said. \u201cWe had already known about some of the benefits of HPP for the consumer experience with lobster. Our primary product was frozen, raw lobster tails, and we\u2019d already leveraged HPP to give the consumer a better experience of eating a lobster, not only in preserving the flavor, but also the meat detaching from the shell,\u201d he recently told SeafoodSource.<\/p>\nDuring the COVID-19 pandemic \u2013 which has driven more consumers to cook and eat at home \u2013 Greenhead\u2019s direct-to-consumer business has further flourished, Reynolds said.<\/p>\n
\u201cWe\u2019ve seen a big pick-up in our raw, frozen tail business, and that indicates that people are interested in cooking seafood at home rather than going to the restaurant. People are really not afraid to dive in and prepare a lobster dinner using HPP frozen, raw lobster tails,\u201d Reynolds said.<\/p>\n
Additionally, because of its HPP approach, which extends \u201cthe shelf-life of our ready-to-eat lobster meat,\u201d Greenhead has been able to reach new markets, Reynolds\u00a0said.\u201cWe have been able to extend the offering of fresh lobster beyond New England,\u201d he said.<\/p>\n
Reynolds said he expects the trend of Americans eating more lobster at home will continue post-pandemic, even as foodservice operations get back to full capacity. \u201cI don\u2019t see that trend changing,\u201d Reynolds said. \u201cI think it\u2019s going to continue.\u201d<\/p>\n
Processing 30,000 pounds of lobster per day, Greenhead distributes its products in both fresh and frozen formats to restaurants, retail channels, and directly to consumers via its website. Reynolds said the company was drawn to its HPP partner, Hiperbaric, because it was also a family-owned business, and “conducted itself with integrity and transparency.”<\/p>\n
\u201cThey were very forthright with what the machine would and could not do, their investigative stage was very genuine, and they\u2019ve done everything they said they were going to do. They were very hands-on through ownership and management,\u201d Reynolds said.<\/p>\n
Hiperbaric specializes in HPP machines and services for companies within the food and beverage industries, including seafood, meats, dairy, premium juices, and other beverages, as well as wet salads, baby food, and pet food. Its HPP equipment\u00a0has enabled Greenhead Lobster to more easily adhere to food safety procedures and inactivate harmful foodborne bacteria, Reynolds said.<\/p>\n
The machinery also offers an \u201cinstant death\u201d for crustaceans that is humane and \u201cprevents lobster from having any stress that would diminish its flavor profile or the quality of the product,\u201d Reynolds said.<\/p>\n
Ultimately, the HPP process and equipment allow Greenhead to get the most out of its supply, according to Reynolds.<\/p>\n
\u201cOur slogan was, \u2018It\u2019s not how much lobster you buy, it\u2019s how much you get to eat.\u2019 What we mean by that is when you have HPP, all the meat comes out. When you don\u2019t have HPP, you\u2019re going back in there trying to get what\u2019s stuck to the shell,\u201d he said.<\/p>\n
Photo courtesy of Greenhead Lobster<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The benefits of high-pressure processing (HPP) were immediately obvious for Stonington, Maine, U.S.A.-based seafood company Greenhead Lobster\u00a0when it upgraded its operations, courtesy of a partnership with equipment developer Hiperbaric, in 2019. According to Greenhead Lobster Owner Hugh Reynolds, HPP\u2019s value to the company has only increased in the years since, due in large part to…<\/p>\n","protected":false},"author":7,"featured_media":29796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[253,262],"tags":[],"acf":[],"yoast_head":"\n
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