{"id":2897,"date":"2018-06-04T14:51:49","date_gmt":"2018-06-04T18:51:49","guid":{"rendered":"https:\/\/www.hiperbaric.com?p=2897"},"modified":"2020-09-18T10:36:24","modified_gmt":"2020-09-18T08:36:24","slug":"beverage-products-consolidates-as-the-fastest-growing-hpp-sector-in-the-world","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/beverage-products-consolidates-as-the-fastest-growing-hpp-sector-in-the-world\/","title":{"rendered":"Beverage products consolidates as the fastest growing HPP sector in the world"},"content":{"rendered":"

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It has been a few years since the popularity of Cold Pressed juices exploded in the United States and around the world. Big companies like Coca-Cola, Campbell\u2019s and Starbucks have invested in cold-pressed juice companies and continue funding to keep up with the market demands. For example, Coca-Cola became a shareholder of Suja<\/a>, whereas Starbucks acquired Evolution Fresh<\/a>. Now, the Cold-Pressed juice trend is a well-established segment in the Beverage sector. This growth is the consequence of consumers desiring fresher, better-for you foods and beverages that can only be achieved using a non-thermal pasteurization method like HPP.<\/p>\n

High Pressure Processing (HPP) has been used commercially for over 15 years in the USA as well as other parts of the world and it is growing at a very fast rate. A recent report (Global High Pressure Processing Market: Trends Analysis & Forecasts to 2021<\/a>) projects to reach by the end of 2021.<\/p>\n

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Consumers\u2019 demand for HPP beverages (cold-pressed juices, cold-brew coffee or tea, or milk replacers) is increasing because their unique attributes in terms of flavor, nutritional quality and freshness. This is the fastest-growing sector, representing 390 million litres worldwide (around 30 % of global HPP food production).<\/p>\n

HPP eliminates harmful and spoilage microorganisms by holding packaged juices\/beverages under high hydrostatic pressure (4,000-6,000 bar; 58,000-87,000 psi) without adding chemical preservatives.Overall, HPP offers:<\/p>\n