{"id":22557,"date":"2020-03-04T00:00:00","date_gmt":"2020-03-03T23:00:00","guid":{"rendered":"https:\/\/www.hiperbaric.com\/2020\/03\/04\/plant-based-products-in-the-nordic-countries-challenges-and-opportunities-for-hpp\/"},"modified":"2020-11-16T13:59:54","modified_gmt":"2020-11-16T12:59:54","slug":"plant-based-products-in-the-nordic-countries-challenges-and-opportunities-for-hpp","status":"publish","type":"post","link":"https:\/\/www.hiperbaric.com\/en\/plant-based-products-in-the-nordic-countries-challenges-and-opportunities-for-hpp\/","title":{"rendered":"Plant-based products in the Nordic countries: challenges and opportunities for HPP"},"content":{"rendered":"

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Plant-based products represent a growing potential market in the Nordic countries due to the importance of healthy habits and diets among Scandinavian consumers. Nonetheless, most of these products are imported and have a short shelf life. HPP represents a great solution to extend its shelf life while keeping all its nutritional and organoleptic properties.<\/strong><\/p>\n

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Plant-based products and HPP, a good match<\/span><\/h4>\n

Climate conditions in the Nordic countries represent a limitation for the cultivation of vegetables. Nevertheless this limitation from the supply side hasn\u2019t prevented the increasing demand of plant-based products.<\/p>\n

Scandinavian society is characterized by its social and environmental responsibility together with a strong awareness of healthy diets and lifestyle. This is a remarkable feature that is expected to be maintained as reflected in \u201cNordic food systems for improved health and sustainability<\/a>\u201d, a study carried out by the University of Stockholm.<\/p>\n

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Figure 1: Expectations of the Norwegian food system for 2030<\/figcaption><\/figure>\n

The stable economy, high salaries and high prices typical in Nordic countries represent an attractive scenario for international producers who have to deal with a notoriously stubborn issue: the short shelf-life of fresh plant-based products.<\/p>\n

Fresh produce imported into Scandinavian countries are generally originated from nearby European conutries. However, there are some fruit and vegetables commonly grown in warm climates conditions that these countries can\u2019t produce. In these cases, High Pressure Processing (HPP) can offer an effective solution.<\/p>\n

The industrial treatment of plant-based products can extend their shelf life, but as has already been stated, freshness and healthy properties are of great importance for Nordic consumers. Non-thermal technologies such as HPP can offer a combination of both.<\/p>\n

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Figure 2: Essentially juice from Hiperbaric\u2019s Customer Freshco<\/figcaption><\/figure>\n

HPP technology allows the production of fruit and vegetable products which retain all the nutritional and sensorial properties. The final product is minimally processed and preserves all of its principla chemical components as demonstrated in numerous scientific studies:<\/p>\n