{"id":26432,"date":"2020-11-09T09:59:36","date_gmt":"2020-11-09T08:59:36","guid":{"rendered":"https:\/\/www.hiperbaric.com\/?page_id=26432"},"modified":"2020-12-04T08:44:56","modified_gmt":"2020-12-04T07:44:56","slug":"food-safety-and-clean-label-marketing-benefits-of-hpp-to-consumers","status":"publish","type":"page","link":"https:\/\/www.hiperbaric.com\/en\/hpp-technology\/hpp-resources\/webinars\/food-safety-and-clean-label-marketing-benefits-of-hpp-to-consumers\/","title":{"rendered":"WEBINAR: Food Safety &#038; Clean Label: Marketing the Benefits of HPP"},"content":{"rendered":"\n\t<p>The food &amp; beverage industry is experiencing a massive shift in consumer demand for fresh, natural foods that are produced without harmful preservatives. Clean labels have grown in importance as consumers carefully eye ingredient lists at the grocery store to find the fewest or safest-sounding ingredients and the least amount of \u201cprocessing.\u201d Because of this, manufacturers and retailers have been driven to find natural ways to extend shelf life while maintaining food safety.<\/p>\n<p>Many of them have turned to High Pressure Processing, a non-thermal preservation technology that uses water and high pressure to keep packaged foods pathogen-free and fresher for longer. A key aspect for all of them is to <strong>marketing the benefits of this technology <\/strong>so that the final consumer easily identify HPP products on the supermarket and perceive their high added value.<\/p>\n<p><strong>In the webinar you will learn about:<\/strong><\/p>\n<ul>\n<li>Intro to High Pressure Processing (HPP) and Consumer Trends<\/li>\n<li>Communicating HPP Benefits through the Cold Pressure Council (CPC) and High Pressure Certified \u00ae Mark<\/li>\n<li>Case Study by Good Foods Group, CPC Founding Member and Manufacturer of HPP Guacamole and Dips<\/li>\n<li>Case Study by Evolution Fresh, CPC Founding Member and Manufacturer of HPP Cold-Pressed Juices and Smoothies<\/li>\n<li>Q&amp;A<\/li>\n<\/ul>\n<p><strong>Language<\/strong>: English <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/08\/icono-ingl\u00e9s-webinars-150x150.jpg\" alt=\"\" width=\"47\" height=\"47\" \/><\/p>\n\t\t<h3>Request it for free<\/h3>\t\t\n\t\t\t<p>You will directly receive the recording of the webinar in your email<\/p>\t\t\n\t<iframe loading=\"lazy\" src=\"https:\/\/forms.marketing.hiperbaric.com\/l\/881883\/2020-10-05\/6pd8?Language=English&#038;URL=0-yRkdi9_xA&#038;Business_line=HPP&#038;Source_text=CPC%20Webinar%20Recording\" type=\"text\/html\" allowtransparency=\"true\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe> \n<h3>\n\tPanelists\n\t<\/h3>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/anthony.jpg\" alt=\"anthony\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"anthony\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Anthony Zapata<\/strong><br \/>\nSales &amp; Marketing Specialist\u00a0\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2019\/06\/logo_Hiperbaric_RGB-small-300x86.jpg\" alt=\"\" width=\"276\" height=\"79\" \/><\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Tom-egan.jpg\" alt=\"Tom egan\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"Tom egan\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Tom Egan<\/strong><br \/>\nVicepresident, Industry Services\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/PMMI_logo_horizontal-300x128.png\" alt=\"\" width=\"238\" height=\"102\" \/><\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Joyce-redondo.jpg\" alt=\"Joyce redondo\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"Joyce redondo\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Joyce Longfield<br \/>\n<\/strong>R&amp;D &#8211; Principal of HPP Applications\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Good-Foods-logo.png\" alt=\"\" width=\"167\" height=\"101\" \/><\/p>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Troy-Hoover.jpg\" alt=\"Troy Hoover\" itemprop=\"image\" height=\"506\" width=\"508\" title=\"Troy Hoover\" onerror=\"this.style.display='none'\"  \/>\n\t<strong>Troy Hoover<\/strong><br \/>\nVicepresident of Supply Chain\n\t<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hiperbaric.com\/wp-content\/uploads\/2020\/11\/Evolution-fresh-logo-DEF-300x166.png\" alt=\"\" width=\"199\" height=\"110\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The food &amp; beverage industry is experiencing a massive shift in consumer demand for fresh, natural foods that are produced without harmful preservatives. Clean labels have grown in importance as consumers carefully eye ingredient lists at the grocery store to find the fewest or safest-sounding ingredients and the least amount of \u201cprocessing.\u201d Because of this,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":24117,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WEBINAR: Food Safety &amp; Clean Label: Marketing the Benefits of HPP - Hiperbaric<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiperbaric.com\/en\/hpp-technology\/hpp-resources\/webinars\/food-safety-and-clean-label-marketing-benefits-of-hpp-to-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINAR: Food Safety &amp; Clean Label: Marketing the Benefits of HPP - Hiperbaric\" \/>\n<meta property=\"og:description\" content=\"The food &amp; beverage industry is experiencing a massive shift in consumer demand for fresh, natural foods that are produced without harmful preservatives. 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